The science of behaviour change
22 May 2024
Utility Week Forum Keynote Stage
The industry cannot do it alone – customers must transform their behaviours if the UK is to deliver a net zero energy and water system. But how can utilities inform and persuade them to do so? First, they must understand the science of behaviour change – the core principles that drive people to behave as they do. Then, they must learn how to support customers to change their behaviours.
It's a tall order, but there is a lot that can be done - join this session to hear insights from behavioural science on the conscious and unconscious processes that influence customers behaviour.
Chair introduction
James Wallin, editor, Utility Week
The science of behaviour change
Dr Pippa Lally, senior lecturer, department of psychological sciences, University of Surrey
Chairperson
