From awareness to action: How can utilities empower customers to make sustainable changes?

The energy transition requires not just technological advancements but also active customer engagement. Utilities must find ways to bring customers on board, ensuring they understand, support, and participate in the changes needed for a more sustainable and flexible energy system. This workshop will explore strategies to build trust, communicate effectively, and incentivise customer involvement in the energy transition. 

Discussion points:  

• What are the biggest barriers preventing customers from engaging with the energy transition, and how can utilities overcome them? 
• How can energy companies better communicate the benefits of new technologies (e.g., smart meters, flexible tariffs, demand-side response) to build trust and participation? 
• What role should financial incentives, regulation, and community-led initiatives play in driving customer adoption of sustainable energy behaviours?